Simplicity, a theme that has been concurrent amongst all of the Diamond Pentaward winners over the last eleven years is something that isn’t lacking in this year’s Best Of The Show, Diamond award winning design. Starck Paris’ pedigree eludes to nothing less than beauty and finesse, both of which were stand out characteristics contributing to the judge’s unanimous decision to crown this year’s Diamond Pentaward to Perfumes y Diseño.
is the new perfume collection by designer Philippe Starck
. Philippe Starck
, who is known for product, industrial, architectural and furniture, has now ventured into the fragrance industry, under his new perfume label, Starck Paris.
The product is a collection of three perfumes, feminine, masculine and neutral. The concept was to create three distinct and independent designs that when together, both as bottles and in packaging, would interlink to form one sculpture. The fluid nature of the design creates a connectivity between the three fragrances, that is consistent throughout all aspects of the set. The complex design of the bottles meant that the production had to be executed perfectly to ensure that all three fragrances ebbed and flowed between each other, as conceptualised in the design phase.
This year’s judging panel, headed by our new chairwoman and existing founder of the Pentawards, Brigitte Evrard and made up of a plethora of highly esteemed, global award-winning design professionals took little time in establishing that the Perfumes y Diseño design could be awarded no less than the Diamond Award at this year’s gala ceremony, hosted at the W Hotel in Barcelona, overlooking the Spanish Riviera.
DIAMOND PENTAWARD 2017
BEST OF THE SHOW
Brand: Starck Paris
Entrant: Perfumes y Diseño
Design: Philippe Starck